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Brian Wynne Williams - Viget Labs - thoughts, observations, and commentary from an entrepreneur / CEO / husband / dad / consumer / producer / fan / advisor / participant

Brian Wynne Williams

thoughts, observations, and commentary from an entrepreneur / CEO / husband / dad / consumer / producer / fan / advisor / participant

“Right” and “So” are the new “Um”

If you’ve talked with techies lately, you’ve probably noticed that they start every sentence with “so” and they end every sentence with “right?”  Not a heavy “right?!” — more of a rhetorical “right” that strikes an odd balance between confident authority and transparent self-doubt, both mashed together with a yearning for support and acceptance.  It’s like leading and following with a single inflection.  It always makes me want to interrupt and say “are you asking me or telling me?”

This isn’t new, but I used to think it was isolated to a few people I know.  It seems to have now spread to everyone on earth.  Is this just because someone told them to stop saying “um” all the time?

So, don’t get me wrong, right, because I do it too.  Even worse, I still say “um” all the time to boot.

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    I'm co-founder/CEO of the web consulting firm Viget Labs. I spend most of my time near Washington, D.C. with my wife and kids. Here, I write about whatever comes to mind. More about me ...

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