Brian Wynne Williams
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Archive for July, 2007
“Right” and “So” are the new “Um”
Author: Brian Wynne Williams31 Jul
If you’ve talked with techies lately, you’ve probably noticed that they start every sentence with “so” and they end every sentence with “right?” Not a heavy “right?!” — more of a rhetorical “right” that strikes an odd balance between confident authority and transparent self-doubt, both mashed together with a yearning for support and acceptance. It’s like leading and following with a single inflection. It always makes me want to interrupt and say “are you asking me or telling me?”
This isn’t new, but I used to think it was isolated to a few people I know. It seems to have now spread to everyone on earth. Is this just because someone told them to stop saying “um” all the time?
So, don’t get me wrong, right, because I do it too. Even worse, I still say “um” all the time to boot.
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I'm co-founder/CEO of the web consulting firm Viget Labs. I spend most of my time near Washington, D.C. with my wife and kids. Here, I write about whatever comes to mind. More about me ...
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