Yesterday, Brad blogged about how hard (and painful) it is to get products out of their “plastic jails.”  Today, Seth wondered if “smaller and lighter” will become “sexier” when it comes to product containers.  In addition to being a healthcare issue (Brad’s hands are apparently a bloody mess) and marketing issue (heavier Gatorade bottles apparently sell better) it’s a huge environmental issue. 

I think it’s up to us.  If, as consumers, we decide that heavy, excessive, wasteful packaging is bad, and we show our position by buying products that embrace less waste (and by telling companies why we aren’t buying their over-packaged products) we can change this.  I think it’s a worthwhile issue.