Brian Wynne Williams

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Archive for December, 2008

Our Annual Non-Web Project

Everyone has a staff holiday dinner, signs holiday cards, and sends treats to clients.  Years ago, we started a different tradition at Viget

Turf!We spend all year building stuff on computers out of pixels and code.  Once a year, though, we all get together and build something we can hold and hand (or mail) to people.  Like our web projects, we try to make things that are creative in their design, intuitive to use, structurally sound, and (on some level anyway) useful.  In the past, we’ve made VigorBalm, Vigoroma, Vigelicous, Vigetags, and VigetRocks.  This year, as Steph talked about on the Viget blog, it’s VigeTurf.

VigeTurf (which we originally called VigeGrow) is a little lawn for your desk.  As with each annual gift, it incorporates the 2 circles of the Viget logo into the package.  Two metal tins have a base layer of soil.  In these tins you can grow a healthy batch of grass in a matter of days.  Prop them up on the little bench we include in the box, and you have yourself quite a little display of growth.  Our hope is that it will be a bit of inspiration for people and businesses everywhere.

It’s about the process, though, not the destination.  Many folks at Viget pitched in to refine the concept, make prototypes, and come up with a fun way to let everyone experience the joy of VigeTurf online — even if you don’t get one in the mail (though if you ask nicely we’ll likely send you one).  Our Durham office filled hundreds of tiny bags with seeds and genuine North Carolina dirt, while the team at HQ completed the rest of the packaging.  Similar to many of our client projects, VigeTurf.com was developed over the past few weeks by a team that spanned both offices.

What should you expect if you get some VigeTurf for yourself?  Here’s an idea:

VigeTurf Growing!

Only time will tell if folks decide to play along by growing their ‘turf and sending in photos of how it looks.  If they do, we’ll add them to VigeTurf.com and the set on Flickr.  If they don’t … well, we still had fun making ‘em.  Happy Holidays!

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    I'm co-founder/CEO of the web consulting firm Viget Labs. I spend most of my time near Washington, D.C. with my wife and kids. Here, I write about whatever comes to mind. More about me ...

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