It’s been almost 10 years since my last visit, but I’ve been to Costa Rica a number of times and loved it more with every trip.

I’ve been following — as much as I can — AOL co-founder Steve Case’s plans to build a significant resort there with his new Revolution Places company.  For just $800 million, the 650-acre “Cacique” will be “an environmentally friendly and culturally sensitive destination” according to an article in today’s Washington Post.

My friend and client Philippe Cousteau is part of the team, and he flew down to Costa Rica today to join Case and Costa Rican President Oscar Arias in announcing the venture.

Philippe Cousteau, grandson of the famous underwater explorer, will serve as Revolution Places’ special adviser on environmental issues and will develop activities.

Ever since I met Philippe seven years ago or so he has been intent on helping to influence major changes in the way resorts like this are built and managed.  Philippe is a passionate and driven guy, and I commend Case for hooking up with him on this project.

I’ve always found it a farce to go to exotic locations to experience the great outdoors, only to stay in facilities that significantly harm the area you went to admire.  A resort that truly minimizes the negative impact it has on the surrouding environment will be a big draw for over-consuming and eco-guilt-ridden Americans.

In addition to environmentally friendly architecture, the resort will buy power generated by renewable resources. There are also plans for recycling and solid-waste management programs, as well as on-site waste water treatment facilities.

While we probably won’t know for another five years, I hope this venture shows that investing in being eco-friendly from the start will attract more tourist dollars and will ultimately generate a better bottom line.