I was one of the lucky 100 TechCrunch readers who got to try a Moo StickerBook for free.  No gimmick here — I just clicked on the link, uploaded a few photos, gave them my address, and I was done.  They arrived today.  They’re normally only $10 (plus shipping), but  seeing as I’m a sucker for free stuff, I have to admit that the promo was the only reason I gave them a shot.

Do they serve a purpose?  Not really.  But they’d no doubt make a nice little gift — 90 different little custom sticker photos.  They amused my wife and kids.

In addition to some photos I uploaded the Viget logo as well.  Turned out nicely.  I could see why people might want to stick their logo all over everything.

So why did Moo give away 100 StickerBooks for free on the day they launched?  Was it a good promotion?  They probably figured that TechCrunch readers are the type to write blog posts about products they like.  Hmm … What do they know?