thoughts, observations, and commentary from an entrepreneur / CEO / husband / dad / consumer / producer / fan / advisor / participant
10 Aug
Occasionally I like to watch the local news (on my DVR so I can skip the awful local car dealer ads, of course). Tonight I caught a 5 minute segment on Larry Haubner, a 105 year-old army vet who has outlived his savings and could be kicked out of his assisted living home. His friends at the home setup savelarry.org to help raise money to keep him there.
It was a typical feel-good local news story, but what made it interesting was … Larry. When Larry was born in 1902, Teddy Roosevelt was president. When he was my age, FDR still hadn’t been elected. Larry is old. Real old. I could write “old” a hundred times and you wouldn’t understand how old he is. But if you saw the video I saw, you would.
Then, when you saw Larry cracking jokes with the nurses and explaining one way he stays fit — by doing reps of his walker lifted over his head — you’d be inspired. I often can’t muster the energy to go for a jog, and when Larry was 102 he was still riding a bike. “My sister would love to see that” I thought. Certainly I could go to the local news web site (NBC4.com), find the clip, and send it to a few friends, couldn’t I?
It would appear not. All you can do is read about it which, frankly, is boring. It’s also a disservice to Larry.
Why, in the age of YouTube, local news stations don’t put every segment neatly into an online clip wrapped in a user experience designed for sharing is beyond me. Include a little ad, even. If it’s under 7 seconds, I just might watch it (unless it’s a screaming car salesman).
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One Response for "Hey local news: TV isn’t viral"
Brian,
I am not sure if you are aware but Larry is still alive and doing well. He will celebrate his 107th birthday, Sunday, June 14th. Our fund raising campaign for Larry in 2007 was a success. We raised $56,000. and thought we had accomplished exaclty what we had set out to do…allow him to remain in his “home” for the rest of his life. That money would take him 2 years and after all he was 105. Well, it has been two years and he is doing just great! Unfortunately, his money is not. In August his money will run out again. We have launched a new campaign and once again, CNN did a very small spot on him yesterday and it garnered some attention. We have now raised a little over $5,000. and we are scrambling to raise more. I was just hoping that you might be able to bring some light to this cause in your blog and anywhere else you might think would be helpful. We have revived SaveLarry.org.
Anyway, since you were interested before, I thought you might like an update.
Respectfully,
Carol Ewing
Bridges Senior Care Solutions, Inc.
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