The Era of Conversation event is happening in DC on October 4th, hosted by the Direct Marketing Association of Washington (DMAW).  I’ll be giving a talk about “building individual relationships and readers” in the tactical “Organizational Blogging & RSS” portion of the event.  From DMAW:

It’s too late to talk AT your customers and donors. The New Media Conversation involves talking WITH them. Blogs, social networks, wikis, user-generated video, and other web 2.0 interactions have put organizations in the listener’s chair. Meanwhile, companies, non-profits, and political organizations are scrambling to understand and embrace the two-way dimension in one-to-one communications [Don’t be discouraged. YOU can do this — and you WILL profit from the experience!]

Start with the basics. This unique “Era of Conversation” event discloses the underlying principles and tools of conversational communications (keynotes). Then, sessions hammer brass tacks into some of the more popular social media tactics (track 1), and spotlight real live case studies with [shock!] actual results (track 2). 

Hope to see you there.  If you have any specifics you’d like me to cover in my talk, leave a comment or email me — or just show up and heckle.