Last week, Brad wrote a post about why and how he passes on certain investment opportunities.  I’ve gotten to know Brad a bit over the past couple of years, and occasionally introduce start-ups to him that I think might be of interest.  I can confirm that in every case he’s quick to respond, very professional, and very frank.  He doesn’t just say “no” but also doesn’t pull punches or waste people’s time.

For him to take the time to write a post outlining his evaluation process shows how much he cares about the people he’s connecting with.  It’s invaluable — if not a bit intimidating (appropriately) — to any funds-seekers to understand how he looks at deals, especially because I would expect that it’s not all that unique among the top-tier investors in this space.