thoughts, observations, and commentary from an entrepreneur / CEO / husband / dad / consumer / producer / fan / advisor / participant
7 Dec
Yesterday, Erick at TechCrunch asks if we’ve reached The End Of Venture Capital As We Know It? as a result of this painful economic downturn. While Erick’s post is rather dire for the VC community, he makes this note about startups:
“Startups can be run so cheaply now (with open-source software, cloud computing, and virtual teams spread across the Web) that many more can achieve profitability without any VC cash. Up until recently, they still happily took that cash when it was handed to them. But certain classes of startups, especially Web startups, may now find they don’t even need that money.”
He was inspired by Paul’s comment:
“Imagine what it would do to the VC business if the next hot company didn’t take VC at all.”
On the same day, Seth wrote Building An Albatross. In it he shares an update on the 3 year anniversary of that day we helped Squidoo launch into alpha. He included this appealing graph:

It was about this time last year that Seth wrote about Squidoo becoming profitable — without any VC funding. So, how have they done it? In my interpretation, Seth points to two factors:
1. Business Idea - If you’re lucky, your business idea will be one that can grow almost exclusively based on word-of-mouth, and gets better as it does so. “Success breeds success” and “the more it gets used, the better it works,” as Seth puts it. Every business works this way to some extent (e.g., at Viget we’ve grown almost entirely based on happy clients talking with prospective clients), but online “products” like Squidoo, Facebook, and Twitter have this concept baked into the idea — they live-and-die by it.
2. Business Approach - Regardless of your business idea, you have to determine the approach you’re going to take to managing the flow of money. As Seth points out:
“You need to either raise enough money from patient investors to stick it out… or, as in [Squidoo’s] case, be so lean and efficient that the cost of lasting long enough to make it profitable is one you can handle.”
In some businesses, the lean approach is a no-brainer. We never raised any funding for Viget — it’s rare that doing so makes sense for a services company, outside of a typical business loan to get started. As a result, at Viget we like to say “we’ve been profitable every month because we don’t have any other choice.” We’ve been pragmatic about spending (i.e., “lean”) from Day One, and still operate that way.
The approach is simple: make more money than you spend. Every day. If you’re fortunate enough to get ahead on earnings, invest them into the business and grow it. Repeat. If things go right, over the years you’ll become more profitable and have a company that has real value. This is the way it’s worked since the dawn of time — it’s the eternal business approach.
Of course, it’s not that easy. Building a web product these days doesn’t always require VC funding, but it’s not free either — especially if you and your co-founder don’t happen to be a great designer/developer team. Most concepts still need some kind of funding to get going, and that’s fine. As the economy improves early-stage investors will get more comfortable again — they might even if the economy languishes. The amount of capital needed will continue to depend on the compexity of the concept.
At a time when TechCrunch has gone from tracking all the great news of startup funding and successful exits to covering layoffs and shutdowns, Squidoo just keeps on flying along. Fitting, then, that Seth takes the albatross metaphor to show why Squidoo has worked after Mike used it years ago to predict Squidoo’s failure. As Seth points out, Squidoo still has a long way to go — but the approach they’ve applied is clearly one designed for the a long-haul.
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3 Responses for "The Eternal Business Approach"
I really enjoyed Seth’s article about the 3 year anniversary of Squidoo, and I couldn’t agree more with your points in this article. Congrats on growing Viget into such a successful business. Happy Holidays from Cville!
Brian - would you say that running lean, the way Seth does or the way Viget does, is ‘better’ for a company? I’m not asking for statistics on success rates for funded companies vs. un-funded ones, but in your experience and observations, does lack of funding breed a better attitude or approach? If you were to launch a web startup tomorrow and funding were available, how would you decide whether or not to take it?
@Todd — thanks. Hope all’s well down there.
@Emily — in my experience, too much funding can be a detriment because it’s hard to be disciplined. Entrepreneurs with lots of capital tend to be inefficient with how they spend it in ways that preclude progress that are hard to recognize from the inside. Limited funding, however, forces people to make swift, logical, practical decisions focused on showing measurable progress (e.g., revenue, growth) quickly — because without that progress you’re done. Now, having not enough funding is also a big limitation, since it can prevent you from going anywhere. I’ve seen plenty of examples of startups who don’t raise enough funds and/or are too hesitant to invest it the right way, and that’s just as bad. Some businesses have to invest heavily before they ever make a dime (e.g., pharmaceuticals). In these cases, my description of “make more money than you spend” doesn’t make any sense.
Would I take funding if I were building a web product? Yes. Provided the terms were fair and the relationship with the investors was right (i.e., they’re very patient, as Seth notes), I’d probably take as much as I think I need to last a year or two, then double that. Of course, like any good entrepreneur I’m confident that I’ll be different — that I’ll be able to be smart about how I spend that funding and get the benefit of both worlds (long-term financial stability along with the ability to invest in progress). The problem is that most investors aren’t that patient — they want to see a return on their investment (the nerve!) sooner rather than later. In the case of VCs, they want the multiple on that return to be significant. That inspires people to push for rapid growth. Sometimes it works, sometimes it doesn’t.
Every startup is different, so is every entrepreneur and every investor. I just think that ever entrepreneur — particularly during tough times — benefits from stepping back now and then and thinking practically about the fundamentals of how money flows through (hopefully more in than out) their business.
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